A $40 bottle of water really has to be the textbook definition "irony of ironies." It's almost as outdated feeling (sooo 2007) as triumphantly screaming from the rooftop of some urban office building "I'm investing all my retirement savings in Merrill! It feels good!" As much as I hate to play into their loathsome marketing scheme, I'll bite for the sake of my soothsaying integrity: http://www.forbestraveler.com/food-drink/bottled-water-story.html?partner=rss
You know the earth's about to shatter into thousands of tiny fragments when people think it's reasonable to charge $40 plus for a normal size bottle of water. I don't care how good it sounds in theory, there's absolutely no practical reason to decorate a water bottle with Swarovski crystals, to import the water from the South Pacific, to age it for millenia in the skull of some glacier-frozen neanderthal, or to collect it from the condensation that forms on the tiny noses of Ugandan albino children*.
*In case any Ugandans are reading, Sean roundly and categorically condemns the persecution of albinos in Africa. This post was intended for non-Ugandan audiences.
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