Friday, July 1, 2011

36) Televised reality

Ahh, the favored medium of our time and its facile chicanery . . . Makes me long for the Gutenberg press.



MasterChef's Super-Fake Crowd Shot
June 23, 2011
Eater.com

Either Fox is being totally sneaky or there's a glitch in the Matrix. In the opening credits of MasterChef, the voiceover says, "Out of thousands that applied, only 18 home cooks have made it into the MasterChef kitchen," alongside a crowd shot full of artificial people. The image was spotted on Reddit, but the one above includes the redheaded lady not in the original.

Leave it to French philosopher Jean Baudrillard to bring it on home: "It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real, that is to say an operation of deterring every real process via its operational double, a programmatic, metastable, perfectly descriptive machine that offers all the signs of the real and short-circuits all its vicissitudes."

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